This article from The Washington Post is doing the rounds. It’s impossible to stay away from the implications of this. If you have even the slightest inclination to think critically, the sharing of facial recognition data should raise questions for you. Something that bothers me about a lot of so-called critics in the Apple space, they don’t so much give Apple the benefit of the doubt, as simply overlook critical details in favour of the hype machine. I’m enthusiastic about technology, but I’m much more enthusiastic about thinking for oneself.
I made a throwaway remark about the Warby Parker app, hidden in the show and tell links a couple of weeks back . 1 It has been on my mind since, not least because there seems to be a lack of nuance in a lot of the coverage on this stuff. You either get the cheerleading for what the technology can do, or the fear and doubt clickbait. Neither is helpful. While it’s early days, it’s not hard to see there are some sticky contradictions at play.
Apple has no need of the data for monetisation itself. They make the big numbers from their hardware, but the software is what gives the hardware itself value. 2 Privacy is part of that value. In other words, privacy is important to Apple because they can trade on it. It was a smart decision to make privacy and security a point of difference, regardless of how effective it might ultimately be. Where the lines start to blur is where apps and services operate on a contradictory model. Where data is the thing that Make no mistake, that data is extremely valuable.
Indeed, Apple—which makes most of its money from selling us hardware, not selling our data—may be our best defense against a coming explosion in facial recognition. But I also think Apple rushed into sharing face maps with app makers that may not share its commitment, and it isn’t being paranoid enough about the minefield it just entered.
Navigating these contradictions is vitally important, making mistakes with it now will have serious consequences,
Apple’s face tech sets some good precedents—and some bad ones. It won praise for storing the face data it uses to unlock the iPhone X securely on the phone, instead of sending it to its servers over the Internet.
Less noticed was how the iPhone lets other apps now tap into two eerie views from the so-called TrueDepth camera. There’s a wireframe representation of your face and a live read-out of 52 unique micro-movements in your eyelids, mouth and other features. Apps can store that data on their own computers.