Experts consider significance of Apple's deal with Ohio State – As these so-called experts mull this over, there are a couple of ways we can look at it. For a start, I find the idea that so-called university leaders are usually skeptical of corporate partnerships to be a spurious claim. The corporatisation of the University is well documented. The business school at the University of Auckland is notorious for having used McDonalds branded course materials, on top of which they gave new meaning to content marketing by using the same company for examples in examinations. Some people might feel it is a stretch to make such comparisons, but these are sponsorship deals plain and simple. Or are they?
If Apple truly commits to innovation in higher education, it could “really move the needle,” said Kim, as other companies like Google and Microsoft could follow suit. “All of these companies would be smart to put educational innovation, and partnerships with higher education, at the center of their plans,” Kim said, but he noted that such progress would not mean that university leaders would stop being skeptical of the return on investment of large-scale technology-adoption projects and company partnerships.
It is also worth considering the de facto technology monopoly held by Microsoft — obviously not just in education. 1 The ubiquity of class rooms with Apple computers in the mid eighties was almost forgotten in the haze of the past twenty years, where compatibility with Microsoft’s server technology and Office software decoupled most other solutions from the conversation. Google has had a significant say on recent detours from this narrative, but it is apparent that Apple is pushing back. The 5th generation iPad released this year was the first hint that deals like this would be coming. Although, this deal has gone well beyond the utility of that device, which is more than appropriate for higher education use.
The opportunity for colleges to arrange similar partnerships with Apple is something many would be watching closely, Kim said. He noted that his and other colleges have already been in contact with Apple to discover where they might collaborate. “This Ohio State partnership is certainly bigger in scope and scale than other partnerships that I’ve heard about, but it is in line with how I’ve been watching Apple’s approach to higher education evolve over the past couple of years,” said Kim.
More on this when the experts get back to us.
- Yes, I know this is hyperbole. ↩