Talk to anyone who knows anything about the software economy and you will soon find out this is a strange time. Developers are trying to find ways to stay afloat, while coping with a user base conditioned by the so-called freemuim model. I know a lot of normally rational and generous people who balk at paying for software. I have been there myself. There are some legitimate historical reasons for that, it would be easy to implicate some of the biggest software names in the stratification between obscene rents for virtual necessities, and the meagre sums people will pay for the lesser known. These days I feel I have a better grip on the cognitive dissonance between stumping a fiver for a coffee and paying a fairer price for apps. For example, making music on the iPad allows me to purchase incredibly powerful apps that cost a fraction of the price demanded by their desktop counterparts, let alone purchasing the equivalent hardware. And yet, I still know folks who will wince at paying $10 for an app that took a developer years to make, despite this massive difference in cost versus utility from desktop to mobile devices. I can’t imagine how disheartening this must be for the people who make such apps.
While I am primarily referring to iPhone and iPad apps, if you will excuse the pun, these developments have had a tangible impact on the Mac App situation too. Apple hasn’t done much at all to mitigate the difficulties facing developers – something all but the most benighted of Apple fans have started to acknowledge – especially given the 30% tax they claim for access to their walled garden. For independent developers, the situation can be pretty dire. Which is why, along with some of the reasons above, and more besides, I feel relatively positive about the service offered by Settapp. To my mind, the collective nature of it makes sense – just as the single license model of old is unsustainable, so tool is the idea of having an individual subscription to every single app you use.
I have already mentioned a number of the apps available on Settapp. Many of them are available for purchase individually on the App Store, and for a lot of people that may well remain the best option if you only need the likes of